Visit East Yorkshire is the region's destination brand — drawing visitors to the chalk cliffs and seabird colonies of the coast, the rolling Yorkshire Wolds, and historic market towns like Beverley and Bridlington. It promotes the area and grows the visitor economy that so many local businesses depend on.
Natural, historical, active — the East Yorkshire experience.
Visit East Yorkshire brings the region's tourism offer together under one evocative identity — an adaptive brand that flexes to whatever the visitor is looking for.
Behind the brand sits a clear economic purpose: bringing more visitors and more spend into East Yorkshire, and helping the businesses that serve them to thrive.
The events programme is where the visitor economy turns into pounds. Across 40+ events delivered and supported — with eight small grants to local organisers — the return is striking, and every headline figure is up on last year.
Behind the events sits a year-round marketing operation. On top of the figures below, 91 new businesses signed up as tourism partners, 1,004 new images were created to promote the area, and the team hosted five press and influencer visits and flew the flag at five major trade and country shows — from the Great Yorkshire Show to the Fiets en Wandelbeurs in the Netherlands.
From a Christmas festival that draws tens of thousands to vintage racing on the sands, the year's events brought visitors, spend and national attention to the region's towns — and a new J.R.R. Tolkien statue was unveiled to mark East Yorkshire's Tolkien Triangle.
East Riding's flagship event returned after Storm Darragh and drew 56,000 visitors, with 41,000 users on its website and a 9.2K Visit Beverley following. Nominated for a National Outdoor Events Association award for the fourth year running.
Vintage cars and motorcycles racing on the sands — now one of East Yorkshire's biggest and most anticipated events. Last year it drew 25,000 people and boosted the local economy by £1.4 million.
Back by popular demand for a second year, with spectacular fire-and-ice shows drawing thousands of visitors and boosting town-centre business in the run-up to Christmas.
A motorsport fixture that drew 15,000 spectators to the area, bringing visitors and spend to local towns and businesses.
A colourful seaside spectacle drawing 18,000 visitors to the beach, with 23,000 website users and an 8K Facebook following.
The Paul Roggeman European Open Beach Championship brought competitive sea angling to the East Yorkshire coast — 1,200 visitors and 1,800 website users, drawing a national and international fishing community.
The region's consumer destination website — places to stay, things to do and events across the coast, the Wolds and the market towns.
Visit visiteastyorkshire.co.uk →